In this commercial, we met and exceeded the client’s main objective of the task, which was to show the continuity of the new Martini Secco products and their flagship drink Martini Prosecco with the maximum realism of textures and shapes.
The Martini Secco drinks commercial.
2021
European Union
In this commercial, we met and exceeded the client’s main objective of the task, which was to show the continuity of the new Martini Secco products and their flagship drink Martini Prosecco with the maximum realism of textures and shapes.
We delved into the search for visual metaphors and hit the bull’s eye by incorporating ice, drops of water, splashes of sparkling wine, atlas, and silk fabric visuals – all elaborated in minute details.
Initially, we made this video to promote a new line of drinks on the Internet, then later on, Martini's Italian representative office used the style frames and videos in branded boutiques and outdoor advertising.
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